Meet the most popular youngster YouTuber Like Nastya Crosses 100 Million Endorsers and Fabricates an Environment for Families Everywhere.
The good news came in the autumn. The YouTube channel Like Nastya now has 100 million subscribers, making it one of the most popular channels for kids and families and one of the top five most viewed channels on YouTube worldwide. The channel was launched in 2016 with a primary focus on programming for children. It told viewers about Nastya’s life, her trips to amusement parks around the world, unpacking toys, and more.
The videos have been changing the content; they playfully cover important social issues and provide kids and parents with educational entertainment. Bullying in schools, relationships with parents, and how to meet new friends are just a few examples. These videos can offer support to families and help them see that they are not alone when things go wrong.
This year, Like Nastya’s Instagram account gained 500,000 followers, adding to her 100 million YouTube subscribers.
Nastya Radzinsky, who is eight years old, and her parents, Yuri and Anna Radzinsky, make up the family in Miami. Nastya’s father says that the videos have a lot of impact on the people who watch them. Burnout and boredom are out of the question when working on content creation. The market is very well represented. For instance, the Like Nastya channel is viewed by nearly every third of all children between the ages of 0 and 10 in the United States and India, every fourth in Mexico and Indonesia, and every fifth in Brazil and Vietnam. It’s a big responsibility to be a creator and an influencer, Yuri said. We are always open to new ideas, and it gives us great pleasure to offer new formats to subscribers. For instance, we collaborate closely with a psychologist with a Ph.D. in child psychology to provide our followers with content that is both entertaining and useful.
The couple quickly came to the conclusion that the viewers of their channel desired more than just Nastya’s inherent enthusiasm. Nastya’s mother, Anna, says: We constantly follow trends in order to reach 100 million followers. It is essential to recognize and address the obstacles that children face today. We are also paying close attention to Nastya’s suggestions for videos because she is completely aware of what is pertinent to her age. Success also requires regular content uploads and a strong team.
Since its beginnings as a collection of funny home videos, the YouTube channel has grown into a serious business. The Radzinskys have had to hire an entire staff to meet demand, including screenwriters, trendwatchers, producers, montage, and motion design editors. The team is creating content every day and uploading new videos three times a week. A group of up to fifty people from Europe and South Africa work on the project. The project is currently being worked on by the following departments: Digital products, merchandising, innovations and experimental products, operational management, legal, and financial aspects of content and social media.
Today, Like Nastya is a complete ecosystem that includes a YouTube channel, mobile apps, social media, events, and partnerships with well-known brands like Mattel, Nickelodeon, and Spin Master, among others. Children between the ages of 2 and 8 and their parents are the primary target.
The Radzinskys realized that they needed to go further in order to inspire children in other nations. This was in addition to the English channel, which features videos that are straightforward and easy to understand. The joys and challenges that families face are the same everywhere. The Radzinskys began translating all of the videos, beginning with English subtitles and proceeding to Spanish and Arabic subtitles. There are 21 channels in 19 languages for the Like Nastya project. The content aimed at children between the ages of 2 and 8 and their parents is the most popular.
Like Nastya is a complicated ecosystem that is always looking for new ways to connect with the target audience and grow the brand. Nastya is well-known among children worldwide; she has amassed millions of subscribers from numerous nations, including the United States, India, the Middle East, Europe, Indonesia, Brazil, Mexico, Vietnam, and many others. Additionally, the team is tasked with maintaining and enhancing the connection that exists between the Like Nastya project and its adherents.